Sales & Marketing Empowerment

Fostering teamwork between Sales & Marketing departments with Sales Cloud & Pardot to propel customer engagement

Company Profile & Overview

Industry: Enterprise and wholesale colocation data centres

Location: Europe

Employee Category Range: 51 - 200 employees

Salesforce Cloud: Pardot & Sales Cloud

Company Overview: State of the art data centres delivering robust solutions to global enterprises and wholesale customers

  • Existing CRM lacked robust capabilities for advanced reporting by reps for leads, accounts, opportunity details and activities
  • Existing Marketing solution was limited to simple drip campaigns and could not relay important information back to CRM and/or sales team
  • Sales and marketing teams were not effectively communicating between themselves and/or clients and lacked a full 360-degree view of the customers

Product Implemented:
Pardot & Sales Cloud

  • Implemented Sales Cloud in Phase 1 to gain adoption across the Sales team
  • Migrated Account, Contact, and Opportunity data to Salesforce
  • Implemented Pardot in Phase 2 with Marketing team to manage white papers assets, form submissions, trade show attendance and nurturing campaigns across their account base
  • Sales and Marketing teams are more cohesive in their go to market strategy with existing clients and potential prospects
  • Sales reps are actively notified and engaged by marketing when prospects take key buying signals (e.g. form submits, website visits, email activity, etc.)
  • New process for managing RFP win/loss results is now used to refine their sales processes
  • Salesforce data is used to calculate commission payouts for sales reps
  • Salesforce solution now supports teams in multiple countries to streamline operational efficiencies
  • Quick time to value: Pardot & Sales Cloud launched within 8 weeks + SkyVenn continues to provide ongoing Pardot campaign management support

SkyVenn is Dedicated to Customer Success

Since 2010 SkyVenn has been delivering tailored Salesforce solutions to help meet each of our client’s unique requirements. We are led by former Salesforce employees and leverage years of experience and industry best practices to ensure a successful implementation. We are committed to seeing our customers wildly successful on the Salesforce platform.

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