Marketing Cloud

Marketing Cloud
Pardot

SkyVenn has worked with all the major Marketing Automation platforms including Marketing Cloud, Pardot, Marketo, Eloqua, HubSpot and many more. We can help you build tailored marketing campaigns to promote your products and services, engage with your prospects and customers, build brand loyalty and drive top-line revenue growth for your business. SkyVenn can also help you scale your marketing investment into other Salesforce solutions that include Sales, CPQ, Service, Marketing, Experience Cloud, Lightning/Apex development and more...

SkyVenn can help you:

  • Generate high quality top of the funnel leads through personalized and targeted marketing campaigns
  • Nurture existing relationships and build new ones that provide your Sales team with more insight into their prospects and accounts
  • Justify the business case for all your B2B and B2C marketing campaigns with campaign attribution reporting (first-touch, last-touch and multi-touch attribution)
  • Track and measure the progression of leads from initial inquiry, to MQL (Marketing Qualified Leads), to SAL (Sales Accepted Leads), to SQL (Sales Qualified Leads) and Closed Won deals
  • Build cross-departmental efficiencies to help align and improve relationships between your Marketing and Sales teams
  • Develop a go-to-market strategy with tactical execution programs to attract and engage with your target audiences across multiple channels
  • Analyze website behaviour to deliver an optimized email communication strategy to help increase overall customer engagement
  • Migrate from your existing marketing automation platform (e.g. Marketo, Eloqua, HubSpot and many more)
  • Create Net Promoter Score (NPS) processes for your support team
  • Create Onboarding processes for your HR team
  • and much more…

Marketing Cloud features we can help you deploy:

  • Journey Builder for 1-to-1 customer journeys
  • Email Studio for personalized email campaigns and A/B testing
  • Advertising Studio to segment your data to engage with customers and prospects
  • Contact Builder with Data Designer to define Contact Attributes to be used for marketing segmentation
  • Develop IP Address Warming strategy for email campaigns
  • Set up email templates
  • Set up landing pages and custom forms
  • Custom Roles and Permissions
  • Advanced data architecture with Data Extensions and Sources
  • Multiple Business Units
  • and much more…

MC Account Engagement (formerly Pardot) features we can help you deploy:

  • Engagement Studio Programs
  • B2B Marketing Analytics
  • Connected Campaigns
  • Engagement History and Engagement Dashboards
  • Salesforce Engage
  • Automation Rules
  • Advanced Dynamic Content
  • Landing Pages and Forms
  • Multivariate Landing Page Testing
  • Email A/B Testing
  • Web Page Actions
  • Integrations with Webex, ReadyTalk, GoToWebinar, Twilio, Olark, Eventbrite, Wistia, Facebook, Twitter, Linkedin, Google Analytics, AdWords and more…
  • Custom Lead Scoring and Scoring Categories
  • Custom Roles and Permissions
  • Custom Object Integration
  • Advanced Email Analytics
  • Email Rendering and Preview Analysis
  • Business Units
  • SEO Keyword and Competitor Monitoring
  • and much more…

The SkyVenn Value:

1. Experienced: Minimum 7+ Years of Experience per Senior Salesforce Consultant
2. Knowledgeable: Multi-Cloud Salesforce Expertise
3. Efficient: Point of Contact is a Consultant Not a PM
4. Results: Agile Development Methodology
5. Success: History of Customer Success (see our Success Stories and Customer Testimonials)
6. Local: All Resources are SkyVenn Employees based in Canada
7. Leadership: Led by Salesforce Alumni and Established in 2010