Marketo to Pardot Quick Start Package

Pardot setup and implementation services delivered by the experienced team at SkyVenn.

Marketo to Pardot Quick Start Packages starting at $7,000.

Since 2010, we’ve worked with all the major Marketing Automation platforms including Marketing Cloud, Pardot, Marketo, Eloqua, HubSpot and many more. We have the experience to help you build the right campaigns for your business. SkyVenn can also help you scale your marketing investment into other Salesforce solutions that include Sales Cloud, Support Cloud, Community Cloud and any custom development work. To learn more about SkyVenn, please visit the About page of our website.

Marketo to Pardot Quick Start Services

Make the most of your Pardot investment by leveraging the experienced team at SkyVenn. Our Marketo to Pardot Quick Start Package starting at $7,000 is designed to get your marketing team up and running quickly with some of the most common features and functions available within the Pardot platform.

Key Benefits

  1. Delivered by senior marketers with 8+ years of experience
  2. Fast time to value (typically up and running within 4-6 weeks)
  3. Expert guidance on transitioning your business requirements into the Pardot platform
  4. Certified Salesforce consultants with experience across various Salesforce products and services

 

What's Included

The Marketo to Pardot Quick Start implementation package contains the following services and configuration:

Marketing Process Review with your Key Stakeholders

  • Project kick-off call
  • Discuss your key marketing processes to define your goals and needs
  • Review existing Marketo instance to prioritize configurations and migration items
  • Prioritize the most important Marketo flows for review
  • Weekly project check-in calls to review progress and next steps

Salesforce Integration

  • Install Pardot connector, define integration user and setup Pardot users
  • Update Lead, Contact and Campaign page layouts in Salesforce
  • Map Salesforce fields to Pardot fields and create up to 20 custom fields (if required)

Pardot Prospect Import

  • Database sync/import of prospects into Pardot

Support Customer’s Web Team

  • Assist in adding website visitor tracking code **
  • Assist in adding vanity tracker domain (CNAME) and SPF and DomainKeys to DNS **
  • Assist in adding Pardot IP address to company spam filter whitelist **
  • Assist in adding Pardot connectors (e.g. Google Analytics, AdWords, LinkedIn, etc.) **

Marketo Migration

  • Transition Marketo Marketing Activities Programs to Pardot (up to 3)
    • This includes related Program Smart Lists
    • This includes related Program Flow Steps
  • Transition Design Studio Items to Pardot
    • Landing Page Templates using pre-built standard Pardot layouts (up to 3)
    • Email Templates using pre-built standard Pardot layouts (up to 3)
    • Forms using pre-built standard Pardot layouts (up to 3)
    • Images and Files (up to 10)

Configurations and Training

  • Leverage 1 of the Marketo Migration Programs listed above as your active session for Pardot campaign setup to understand workflows and functionality (up to 5 total hours):
    • Setup 1 standard email preference page and 1 unsubscribe page
    • Setup 2 email templates using pre-built standard Pardot layouts
    • Setup 1 form using pre-built standard Pardot layouts
    • Setup 1 landing page templates using pre-built standard Pardot layouts
    • Setup 3 static and/or dynamic segmentation lists
    • Setup 1 engagement studio program (i.e. nurture drip campaign)
    • Review standard Pardot reports

30 Day Post Implementation Check In

  • Review Pardot success and discuss future campaigns

 

Notes:

  1. * Pardot Quick Start limited to Pardot platform features. Project not to exceed 40 total hours of SkyVenn resource time.

  2. ** Some setup time will be required from your IT department/Webmaster to complete configurations (Pardot resource instructions will be provided).
  3. 
*** Features not included as standard across Growth/Plus/Advanced editions may require the purchase of additional time to setup. Please ask us for details.

Additional Pardot Setup & Maintenance Options

Are you looking to take your Pardot instance to the next level? Contact us for details/pricing on enabling any of the following features for your organization. Our team can also be leveraged to help you manage ongoing campaigns throughout the year.

  1. Person Accounts
  2. Custom Objects
  3. Custom Roles & Permissions
  4. Connected Campaigns
  5. B2B Marketing Analytics
  6. Salesforce Engage
  7. Business Units
  8. Advanced Scoring
  9. Net Promoter Score
  10. Ongoing Campaign Management
  11. and much more...

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