Driving Subscriber Growth

Leveraging Pardot to grow subscribers and increase revenue

Company Profile & Overview

Industry: Online Media

Location: Toronto, Ontario, Canada

Employee Category Range:  11 - 50 employees

Salesforce Cloud: Pardot

Company Overview: Providing the latest industry news and updates for their registered subscribers

  • Salesforce customer who was looking for creative ways to engage with their members to drive upgrades to their premium subscriptions 
  • Existing Mailchimp solution did not allow advanced personalization with the ability to sync people with their Salesforce and website database
  • New go-to-market strategy required a quick roll-out of Pardot to meet upcoming product launch

Previous Technology:

Product Features Implemented:

  • Leveraged Engagement Studio to create multiple advanced nurture paths for members to realize the benefits of a premium subscription upgrade
  • Analyzed Pardot reports to determine trends, identify gaps and adjust campaigns on the fly
  • Integration with Salesforce allows sales reps to understand key prospect engagement activities and allows them to have more meaningful conversations
  • With increased premium subscriptions, Pardot has more than paid for itself within the first 3 months of use
  • Quick time to value: Pardot deployment and training completed within 4 weeks
  • Success of the projects has lead to future projects to deploy a Community Could solutions for their customers

SkyVenn is Dedicated to Customer Success

Since 2010 SkyVenn has been delivering tailored Salesforce solutions to help meet each of our client’s unique requirements. We are led by former Salesforce employees and leverage years of experience and industry best practices to ensure a successful implementation. We are committed to seeing our customers wildly successful on the Salesforce platform.

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