Driving Subscriber Growth
Company Profile and Overview
Industry: Online Media
Location: Toronto, Ontario, Canada
Employee Category Range: 11 – 50 employees
Salesforce Clouds: Pardot
Company Overview: Providing the latest industry news and updates for their registered subscribers
With increased premium subscriptions, Pardot has more than paid for itself in only a few months.
- Salesforce customer who was looking for creative ways to engage with their members to drive upgrades to their premium subscriptions
- Existing Mailchimp solution did not allow advanced personalization with the ability to sync people with their Salesforce and website database
- New go-to-market strategy required a quick roll-out of Pardot to meet upcoming product launch
- Previous Technology:
Mailchimp - Solutions Implemented:
Pardot - Leveraged Engagement Studio to create multiple advanced nurture paths for members to realize the benefits of a premium subscription upgrade
- Analyzed Pardot reports to determine trends, identify gaps and adjust campaigns on the fly
- Integration with Salesforce allows sales reps to understand key prospect engagement activities and allows them to have more meaningful conversations
- With increased premium subscriptions, Pardot has more than paid for itself within the first 3 months of use
- Quick time to value: Pardot deployment and training completed within 4 weeks
- Success of the projects has lead to future projects to deploy a Community Could solutions for their customers
“Our Salesforce instance is complex...SkyVenn has done a phenomenal job of asking the right questions...We certainly attribute the ability of our Salesforce instance to consistently keep up with our growing and scaling company to the ongoing assistance of SkyVenn. We couldn't do it without them! Highly recommend SkyVenn for all your Salesforce needs.”
Annalissa BrodersenSenior Business Operations Manager
“We’ve been working with SkyVenn for 3+ years and they’ve been amazing to work with. We’ve involved them in several projects including a CPQ implementation, Lightning Migration & 3rd Party Software integrations. We’ve worked with several Salesforce partners and our experience with SkyVenn has been a refreshing change.”
Kris O’BrienDirector of IT at iWave
"I've been working with the SkyVenn Team as our SI for 2+ years. I can't say enough about their quality of work, and attention to detail. Meticulous, professional, knowledgeable and have delivered top-notch results on a multitude of Salesforce, CPQ, and Pardot projects for us. Happy to recommend their work!"
Chris FougereSales Director at Innovasea Systems
"Moving into Salesforce was a bit of a new experience for our team - but - SkyVenn has been an integral partner in easing us into it. They are extremely talented - and we are excited about them helping us change our organization!"
Tony BitontiManager, Marketing and Creative Services at Sault College of Applied Arts and Technology
"We have been working with SkyVenn since 2019. They have assisted us with Pardot and Salesforce assisting us with escalations that we were unable to resolve on our own. The SkyVenn team are a very knowledgeable resource for me and the team. We frequently use them to verify and provide solutions for our challenges and ensure we are getting the most out of our Salesforce and Pardot investment - thank you SkyVenn"
Rohela EllahiMarketing Automation Manager at Livingston International
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